For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office. Historically, student-athletes have been unable to monetize their […]
Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]
Introducing Sportskred Groups. At Sportskred, it’s always been our mission to make sponsorship of the social media of athletes and ambassadors more accountable, easier to manage, and optimizable. One of the many tools that facilitate these aims in the Sportskred platform is groups. With Sportskred Groups, teams, leagues and sponsors have much greater control in […]
In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
Si vous désactivez ce cookie, nous ne pourrons pas enregistrer vos préférences. Cela signifie que chaque fois que vous visitez ce site, vous devrez activer ou désactiver à nouveau les cookies.